Artificial Intelligence (AI)

Our goal is to conduct market research and empirical studies reliably and efficiently. Artificial intelligence helps us handle recurring tasks faster and in an automated way.

How we use AI:

Automation: pattern recognition in large datasets, automated visualizations, and quality checks. This optimizes our processes and accelerates projects.

Analysis of unstructured data: evaluation of open-ended text, interviews, and other qualitative sources. With AI, we identify topics, classify responses, and detect sentiment and trends—turning unstructured data into clear insights.

The field is advancing rapidly, and new applications are emerging all the time. Feel free to reach out to us about it.